Archive: September 2016

How To Choose Best Seo Consultant

The function of an SEO consultant wrappings a very broad subject locality, from uncovering cipher matters inside a website that are stopping it grading well through to connection construction to lift your attractiveness with search engines. SEO is an equitably new business and consultants arrive from numerous distinct backgrounds, counting on their path in to SEO a consultant will favor some kinds of optimisation methods more than others. The major function of an SEO Consultant, although, continues unchanging and that is to evolve and apply schemes that will advance your grade inside Google and other alike search engines.

Search engine businesses for example Google, Yahoo and Bing have become attractive excels sniffing out websites that have been utilising underhanded SEO methods with the aim of manipulating search engine rankings. Usually these awful practices are penalised with a fall in rankings until the optimisation methods are altered but in the lowest situations it can outcome in a location being absolutely de-listed from the search engine. Like most occupations there are good consultants and there are awful ones so here are a couple of pointers to assist your select a good SEO consultant and bypass the possibility of getting your website rankings penalised.

Does the SEO consultant pursue SEO best practices? Search engine businesses release guidelines of how they like to glimpse websites constructed and sold, they furthermore register practices for example buying back connections, website cloaking and concealed location content that will appeal penalties. Make certain that the individual you select to gaze after your SEO practices ‘White Hat’ SEO that pursues search engine guidelines and guides well clear of anything that could origin your location status enduring damage.

Does their set about to search engine optimisation supply reliable and long-run outcomes, while defending your emblem at the identical time? You wouldn’t desire you”re grading to abruptly drop after a month of chartering an SEO consultant or have your grading fluctuating wildly. If either of these happens it can give your emblem a awful status and thus hinder business. Make certain that you converse in minutia with your consultant and find out precisely what they design to manage to optimise your location former to them beginning work, you may not realise all of what is said but the detail that you have interrogated the consultant will signify that they take a much more methodical set about to your site.

Quality or quantity? If you are in the sales enterprise then a good SEO consultant realises that the amount of location tourists you embark to your location is not as significant as the value location of the location visitors. By this I signify that it more beneficial to have 100 location tourists and make 10 sales other than have 1000 location tourists and make no sales. This is all down to the keywords that you select to goal for your SEO campaign. Say for example you deal azure tinted Widgets. By effectively optimising your website for ‘Widgets’ you may get a high allowance of location tourist but a low-level of sales, your location tourists may have been looking for red tinted Widgets. By optimising your website for ‘Blue Widgets’ or ‘Buy Blue Widgets’ you are far more probable to make sales.

What services does the SEO consultant offer? It is significant to confirm you understand expressly what services you will be receiving. Some consultants easily take up an consultanty function, they will gaze at your website, gaze at your competitors and then compose a report telling you that you require to manage A, B and C to make your location grade well. That is fine if you have your own in-house development group but not so large if you don’t. Other consultants will convey out all of the scheme work and apply it for you so confirm that you realise precisely what you are getting for your money.

How much is the consultant charging? This is the most conspicuous inquiry of all but one that is not actually that well understood. Carry out cost assessments between distinct consultants and make certain that you contrast like for like. Get to understand what the going rate is for optimising a website alike to yours and inquiry cost extracts that are very high or very low. No decent SEO consultant will assurance getting you to the number one place, there are just too numerous variables to take in to account so be very wary of any individual that devotes you a number one guarantee.

How matching are you and the consultant? You don’t have to become the best of associates but a good employed connection will proceed a long way to producing your SEO consultant more successful. In every facet of SEO there will be times when consultants can either just manage sufficient to fulfill their agreement or proceed the additional mile to get you better results. If you have a powerful and amicable employed connection with your consultant then you are much more probable to get a couple of more miles out of your campaign.

Outsourcing Webdeveloper Virtual Assistant From Talent Marketplace

There are many benefits of Outsourcing

Outsourcing is the best thing for effective cost cutting.
Access to good talent.
High Business growth with outsourcing
Outsourcing can bring efficiency in the system
Outsourcing to freelancers can help you get out of payroll problems.
Outsourcing helps us in improving the whole value chain for our business.

Value chain comprise of various small aspects which needs to be optimized properly for getting maximum out of the value chain.

For small business, Outsourcing can be done in various activities such as web development, software development, SEO and Internet Marketing, virtual assistant, data entry, accounts, market research, b-plans and many more.

We need to hire a contractor with required expertise and skills.

Best Outsourcing strategy is comprised of lower cost of hiring a skilled contractor with good talent.
Outsourcing can be easily done with various outsource marketplaces such as oDesk and Freelance
oDesk is good service marketplace with large talent pool with high quality of workforce and at very low rates.
With Alexa of 300 oDesk is good site and full of professional talent.

You can hire a assistant/ seo expert for just 2$/hr or webdesigner for just 6-7$/hr.
Folks generally go for oDesk for their outsourcing needs because of easy interface and the reliability oDesk offers.
With options of paying/hour and paying/projects, one can easily get his work done.
Outsource on oDesk for effective cost cutting
oDesk is a global marketplace for entrepreneurs and medium sized business to hire and manage, remote freelancers or teams. One can Submit a free job and hire from over 100,000 top professionals. Apart from oDesk there are many other sites where we can do outsourcing but I like oDesk because of it’s reliability and talent pool Enjoy the benefits of outsourcing and get maximum benefits from the talent pool waiting for us in India Indian contractors are reliable for our outsourcing needs, I prefer them for there high rated acumen and ability to handle big projects. Currently India top’s the outsourcing chart across the globe.

Apart from oDesk there are sites like freelancer, Elance and Guru which can be explored.

Best Strategy is to post a project on these sites and hire them for short term, if they satisfy you which usually do, you can then continue using there services. Outsourcing on sites like oDesk and Freelancer

http://hubpages.com/hub/Outsourcing-makes-cost-cutting-easier

{{{{Find Graphic designer / writer / web developer on odesk
http://www.kqzyfj.com/click-4366410-10739635 }}}}

Reverse Seo Damage Control Utilizing Online Reputation Management

Reverse SEO is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. It fits seamlessly within the context of your online reputation management (ORM) program. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO shields you from the damaging commentary of others.

Negative publicity online has become one of the most frustrating challenges for companies. It is typically anonymous. Names are often unattached to forum threads, blog posts, and even entire websites. That means there is little to no recourse. Moreover, the growing popularity of social networking platforms has made it easier than ever for anyone with a mild grievance to give weight to their grudge. If you or your company have been the target of bad press online, it may be time to launch a reverse SEO campaign.

In this article, we’ll clarify how negative publicity gains traction within the search engines, and how it can lead to a public relations nightmare. We’ll also provide a working blueprint for executing a reverse SEO campaign and controlling the damage.

Controlling Bad Publicity With Reverse Search Engine Optimization

To appreciate why reverse SEO is effective, you should understand how negative press takes root within the top search listings in the first place. Google, Yahoo, and Bing rank pages based on a large number of criteria. If a website and its individual pages satisfy the most important of those criteria, those pages will rank well.

A lot of the bad press that targets companies (possibly even your own) is placed on websites that meet key ranking parameters in the search algorithms. That means the negative publicity can climb into the top positions and gain exposure. When people search for you or your company, they’ll see the bad press. That damages your reputation.

Reverse search engine optimization is an ORM strategy that pushes negative publicity from the top search positions. By moving the bad press off the first page of listings, reverse SEO limits its exposure and stifles its impact.

Ingredients For An Effective Reverse SEO Campaign

Like search engine marketing, reverse SEO uses a methodical, multi-pronged approach to protect your online reputation. The first step is to identify the sites and pages that contain negative publicity about your company, and are ranking for important keywords. Those keywords might include your name, that of your company, or key employees.

The second step of reverse SEO is to analyze those sites and pages for their respective ranking authority. That will help you determine the effort and tools you’ll need to use in order to move them from the first page of listings within Google, Yahoo, and Bing. A negative PR blitz that is spreading across the social networking sites is more difficult to remove than a single blog post that is on a non-authoritative domain.

The third step is to gather the necessary tools and execute your reverse SEO campaign. Such tools might include optimized press releases, a new network of competing sites and blogs, social media profiles, and a social bookmarking program. Reverse SEO may also include heavy content syndication to build high-quality links. A search engine marketing specialist will have these tools at their disposal.

Reverse SEO Begins Before Negative Press Emerges

The best time to launch a reverse SEO campaign is before bad publicity appears in the search engines. The reason is due to the manner in which pages gain traction. A page will rank well within the search engines if there are enough thematic links pointing toward it. However, once it ranks, it will gain exposure. That exacerbates the problem.

Negative press can spread rapidly as people attach the press to their own blogs, sites, forums, and social media accounts. That creates a growing portfolio of links pointing toward the damaging press, cementing its position in the top listings. It becomes more difficult to address. By launching a reverse SEO campaign upfront, you can prevent the negative publicity from gaining exposure in the first place.

Protect Your Online Reputation With Reverse SEO

Reverse SEO should play a key role in your online reputation management program. It is far too easy for unsatisfied customers, resentful employees, lazy journalists, and malicious competitors to tarnish your name. And when it happens, it is usually done under the cover of anonymity. That makes it nearly impossible to resolve the complaint or grievance privately.

Launch your reverse SEO campaign now – before trouble strikes and the damage begins to gain momentum in the search engines. In a year’s time, you’ll be glad you did.

Importance of Reseller SEO Services

Why should you sign up for an SEO plan? Wouldn’t I make more offering all of my seo services in house? This is often what goes through the heads of SEO vendors but couldn’t be farther from the truth. By using a SEO plan you can offer more services at a faster rate!

There are lots of reasons a company should think about joining and reseller SEO plan. The clearest reason is to boost sales. However you can find others to think about too. Essentially, a business which is in the information technology space that doesn’t presently sell internet search engine optimization services could contemplate being a reseller of SEO. As numerous companies as that have found this is a wonderful strategy to grow sales from a current customer base and to solidify customer relationships by enlarging your merchandise offering. A more you do for the customer that brings favorable effects the longer they will stay along with you as well as remain an individual.

So once you’ve determined that you need to join and SEO affiliate program and add seo for your merchandise mixture how precisely does one go about choosing the best strategy? Here is the tricky part. Given how new the search engine marketing business is there are, sadly, many unscrupulous businesses out there. For this reason you need to be pretty cautious in your collection of which associate you will work with. Many results will be rendered by a quick search on the Internet. This could stop your customer relationship if the betrothal turn sour and your investment in selling to that customer have been lost.

So what are the criteria for choosing the correct Search Engine Optimization reseller plan to join? Comprehend their possession construction. Request for customer references. The more time you spend with a business the better you will understand them. One final thought is to do it tremendously with a possible Reseller SEO plan. Being convinced to decide a customer who is elastic and has a strong relationship with you. After the betrothal has run for a while ask for some frank remarks from your customer. There is just no better way to learn if a new company initiative is going to work than to truly pilot it with an actual customer. You understand you have a success if you do this and the plan is successful and you have located your partner.

Free Domains Registrars

Are you developing a website, but dont have the resources to shell out some money for a domain? These free domain providers may help you when starting up with a new site. Its recommended to use a top level domain, e.g. .com or .net, to achieve the best ranking in search engine results, having a easily memorable address as well as developing consumer trust. People are more likely to buy something from a paid web domain than a free one. Once your site becomes somewhat popular, you should upgrade to a paid top level domain right away!

Without further delay, heres the list of all free domain NICs:

.tk
Features: DNS/Nameserver support, URL forwarding, Email-only forwarding, URL shortener

.tk is the official top level domain of Tokelau. dot.tk allows you to use your own DNS settings compatible with decent web hosts. With proper DNS set up, the domain acts like a real domain which is not the case with URL redirections. .tk also allows email-only forwarding (TK Mailias domains). Additionally, you can also use .tk as an URL shortener, like bit.ly. All free domains comes with the sole restriction of a minimum of 25 visitors per 90 days. Paid domains does not have this restriction. However, .tk domains have earned quite a bad reputation on the internet, used to be known for malicious sites and spam sites. On the bright side, .tk is a top level domain, which is better for SEO than the non-TLD free domains. You can register an unlimited number of domains with one account.

Pros:

-Top-Level domain

-Nameserver and DNS support

-Email forwarding

-URL shortener and forwarding

-No domains registration limit

Cons:

-Inactivity limit
-URL Forwarding sites are ad-supported

.co.cc

Features: DNS/Nameserver support, URL forwarding

.co.cc is an another popular free domain registrar. Unlike .tk, .co.cc is not a top-level domain. Your domain will be a subdomain of co.cc, e.g. example.co.cc. This domain provider offers DNS and Nameserver support for the advanced users and URL Forwarding for the more basic user. One limitation is that free accounts can only register 2 domains maximum before being asked to donate for more. Some domains can not be registered freely, they include popular domains and trademarked domains like facebook.co.cc. Business domains must pay when renewing, after the initial 1 year have expired.

Pros:

-Nameserver and DNS support

-URL forwarding

-Not ad-supported

Cons:

-2 Max Domains

-Longer Domain Address

-Domain not free for business use

.cz.cc
Features: DNS/Nameserver support, URL forwarding

.cz.cc offers pretty much the same features as .co.cc. Its not as popular as .tk or .co.cc, so more domain addresses may be available for use. You can register 5 URLs with one account.

Pros:

-Nameserver and DNS support

-URL forwarding

-Not ad-supported

Cons:

-5 Max Domains

-Longer Domain Address

.co.tv
Features: DNS/Nameserver support, URL forwarding

Again. very similar to co.cc and cz.cc. Has support for DNS(CNAME,A,MX, ZONES records), nameservers as well as url redirection. 3 domains max. with one account.

Pros:

-Nameserver and DNS support

-URL forwarding

-Not ad-supported

Cons:

-2 Max Domains

-Longer Domain Address

.uni.cc
Features: DNS/Nameserver support, URL forwarding

Similar to co.cc. Unlimited domains per account, but you must put a banner linking back to uni.cc on the homepage.

Pros:

-Nameserver and DNS support

-URL shortener

-Not ad-supported

-Unlimited max. domains

Cons:

-Banner on homepage

-Longest Domain Address

.co.nr
.co.nr is less feature packed compared to its competitors. Theres no Nameserver and DNS support and you must put a link back to co.nr on the homepage.

Features: URL Forwarding

Pros:

-URL redirection

-Not ad-supported

-Unlimited max. domains

Cons:

-Link-back on homepage

-Longer Domain Address

-NO Nameserver and DNS support

-Inactivity Limit

-25 Max domains

Please note that none of the above registrars allows illegal and pornographic material.

smartdots.com and iz.nu are other free domain sites worth looking into, Ive never tried it and wont include it here.

Importance Of Pre Planning A Marketing Campaign For Business Marketing Success

How often have you come across a marketing campaign that strikes you as ill-conceived, slightly out of the times, and generally unimportant in the current climate of marketing and consumer spending. They’re everywhere — unlikely intentionally, but they’re certainly a part of our lives. And while these marketing plans much produce some returns — they’d certainly be canceled or at least modified should they not — they don’t truly connect with us like they could.

Part of this is the massive change in marketing that’s going on currently. With the new methods of communication and message spreading made possible by the social web, companies are desperate to hop aboard the train and get their wares out their and in the open. Twitter, Facebook and other sexy companies are taking up the main view in many marketers’ radars, and entire divisions of companies are being created to decide exactly how to make the most of these innovative new social tools.

The thing is, they’re often poorly planned out. Especially amongst affiliate marketers, the propensity for completely inane and improper social media use is sky-high, and considered a common sense part of our marketing efforts. While it undoubtedly brings around results, much like the relatively poor TV ads of yesteryear, those results are hard to measure in a relative field. How much did your social media campaign really cost you? Not just in terms of cost, since the barrier to enter social media realms is very low, but in terms of the time cost and effort expenditure.

For affiliate marketers, we need to pre-plan our strategies and work around relative results, not just results alone. Opportunity cost should be a huge concern for affiliate marketers, especially if you’re paying other people to work for you. Which metrics bring in the most value and stomp on all the others? Those are the metrics that should be focused on, not those that have the most sex appeal and the greatest amount of attention in the public world.

After all, it’s about sales, isn’t it? We’re all out there trying to boost sales, fight off a lack of spending in a recession, and find the best niches to maximize profits in. But when these diversions and distractions get in the way of finding the most profitable marketing metrics, it’s important to take a step back and take stock of what is and isn’t working. Forcing yourself into a medium that doesn’t sell isn’t the way forward. Finding the most profitable medium, be it SEO, PPC, or social media marketing (or any other) is where the money is.

In order to see truly remarkable affiliate sales results, you need to plan your marketing campaigns to make use of not just the most current and valuable marketing tools, but those that produce highly valuable results. Twitter and Facebook will come and go. What won’t come and go is the customer base that supports you, evangelizes you and keeps on talking.