Tag: London

What Makes A Good Seo Consultant

As a SEO, I think you can only make a sound decision once you’ve had a good long chat with the company – individual whose services you’re considering hiring. The most important thing to look out for are the promises – includes the ones they don’t make. This will tell you a lot about the SEO, his experience and whether he really knows what he is talking about.

Here are some examples of what you should look out for:

1. “I’ll definitely put your website on the top 5 results”
This is misleading and unrealistic to say the least. If you’re lucky, there will be a few hundred thousand web-pages competing with yours on any given keyphrase. Any of those *could* beat you to the top. SEO projects are dynamic and depend on many factors, which makes is impossible to predict results.

A good SEO will merely provide a guide as to what the results may be (or are likely to be) since they are beyond his control.

2. “Yahoo, MSN and the others”
If the SEO starts to promise rankings on search engines other than Google, beware! Why? Well… 1. Google holds 70% of the market
2. High rankings on Google almost always mean high rankings elsewhere, and a SEO should know this.
3. Other SEs are extremely easy to climb in comparison to Google.
4. This is an easy way to divert trick you into thinking you’re reaching a large share of the market, when in fact, if you’re not on Google, you don’t have much of a market.

A good SEO will briefly explain the most popular search engines and how they differ. Then he will explain why Google has such a majority and how his work will reflect this.

3. “I’ll create another website/domain name”
One ridiculous technique employed by several companies in the UK is to create a website (or a page on another website) that will rank highly for a search term, then use that page to link to, or even worse, redirect visitors to your site. What’s wrong with this? Well…
1. It’s a common ‘black-hat’ technique. Say no more.
2. It adds no real SEO value to your website/domain. If you end your contract they pull the plug and you’re back to square one (minus a small fortune).
3. One of the most important aspects of SEO is on-site optimization. It’s about how your content is delivered to the visitors and how your content is organized and what exactly your content is.

A good SEO will carry out a thorough analysis of your website’s code, linking and content then suggest how these can be improved for optimum search engine exposure. External links are a separate topic…

4. If the explanations are vague…
SEO is a huge field and there are millions of variables involved, but in my opinion it all comes down to content delivery. SEO is about getting all the fundamental parts of your website working as smoothly as possible so that your content organized, clearly defined and accessible to visitors and spiders.

If a SEO can’t explain in detail what his strategy is, then it’s likely to fail. I explain every detail of what I do to my clients, not because I want to bore them with jargon, but because SEO is actually made up of many very simple tasks, all of which can be understood by anybody who’s ever used a computer.

A good SEO will be able to explain every task to a lamer (non-technical computer user).

5.a) You’ll be #1 in searches for your company’s name, or…
5.b) You’ll be #1 in searches for “yellow socks delivery in london sw3 on Thursday afternoons by midday”
SEO should enable your clients to find your website before knowing it evens exists. Searching for your company’s name doesn’t require SEO – the user knows what he/she is looking for. This may sound obvious but I have been offered such a service from a SEO company, apparently approved by Google.

A good SEO will thoroughly research the keywords (and variations) most commonly used by people looking for your content/services. He will come up with a list of 2/3 keyword phrases and explain how he’ll target each of those individually. “blue fishtank delivery in london sw3 on Thursday afternoons by midday” should be “fishtank delivery” or “fishtank delivery london”, depending on how fierce the competition is…

6. “We’ll see the results in 5 months”
It does not take that long! If SEO is done via the appropriate means, you should be able to analyse results within a couple a weeks. In fact, much of the work to be done by a SEO can be thoroughly tested, tweaked, fine tuned and analysed even before the project begins. This means the SEO should be able to provide reports on many aspects of SEO even before the search engines update their ranking, which allows you to keep track of your projects progress. Being in the dark for months and praying for good positions is a thing of the past.

A good SEO will have a range tools/techniques (although he may not want to share these with you) that will allow him to keep you informed of developments throughout the project.

Seo Expert London Provides Beneficial Seo Analysis As Seo London Services

SEO London is sought by companies to gain customers and sales. This is accomplished through marketing techniques for products. However, marketing today is much different than it was years ago.

The primary reason for this is newer technology and the Internet. The Internet is the first place people go to for information. People use various search engines to find what they are looking for.

People type in products or services they are seeking into search bars. This is evidence that most people rely on search engine results. Thus, companies want SEO London to help appear high in these results.

The way to achieve high ranking search results is by varied methods. The methods selected for use greatly depend on an SEO analysis. SEO Analysis is a thorough review of a clients business website.

The SEO analysis is an inspection of a clients website URL. The SEO analysis also examines competitors websites for information. SEO analysis report is very helpful to SEO expert London consultants.

SEO expert London consultants evaluate the SEO analysis report. These experts look for a websites strengths and weaknesses. SEO expert London consultants review what competitors are doing.

This information is very helpful in developing an effective plan. This plan includes the SEO services which will help clients. These services are improvements that lead to higher search rankings.

SEO expert London consultants are quite knowledgeable in the field. The SEO London firm shares this expert knowledge with clients. Professionally, clients are told about services and how they help.

This communication is a great way to inform clients and include them. This information arms clients with vital data to make decisions. Clients work with consultants on which SEO services to apply.

This can often include website development or a website redesign. Certain things must go into a website to achieve high rankings. The website content, headings, and graphics are all factors.

SEO London firms also work to build links to other websites. SEO expert London consultants know search engines like links. Higher rankings are a result of many back links to a website.

SEO Expert London consultants have various ways to develop links. SEO London firms apply these strategies and work with social media. Social media networking contributes to higher page rankings as well.

SEO London firms offer various beneficial tactics to help clients. These services vary with clients as all clients have different needs. SEO London firms are reputable, professional, and quite effective.

Why Seo In London Will Survive Change

Why SEO in London will survive change

SEO in London is rapidly changing from year to year as big search engine optimization companies, such as Google and Bing, come out with new policies on how they calculate search page results and implement plans to change algorithms. While some experts in London may have expressed concern that SEO keywords may be of lesser importance in the future, business owners who use SEO and depend on SEO in London should have no reason to fear.

SEO will not die. It is; however, evolving as technology is evolving. It will be around in some form without any worry of disappearing anytime soon. There have already been some businesses who have begun to implement other SEO changes on order to compensate for the still popular method of using long-tail kite SEO phrases.

Businesses depend on SEO in London too much for SEO to disappear

Businesses need SEO in order to attract customers attention. Whether a business uses SEO in their meta links for their website or in their back link methods, there will always be a percentage of customers who prefer SEO keywords to other popular ways of delivering methods in SEO London. In a busy society, a business may need certain keywords to pop out and attract a customers attention.

Businesses still need SEO keywords in order to have a successful SEO campaign whether they are launching it on their own website or hosting a contest on Facebook to attract new customers to try their services or their products. Visual cues are nice, but customers still like to read SEO keywords in order to research certain products and services and, in some cases, feel a connection to a company.

Using keywords are one of the most inexpensive methods of delivery

If you plan to launch any type of campaign, using social media online or offline, keywords are still an effective way of delivering SEO information to customer. Business owners can introduce customers to products without even giving any sales pitch and still effectively use targeted keywords. This may make customers feel more at ease because they do not feel pressured to buy and business owners can still advertise using the right keywords without seemly as though they are advertising using SEO.

This encourages customers to try new products and look at new services being offered with pressure to buy. This also allows business owners time to fine-tune their soft sales approaches to new generations of savvy shoppers who arent looking at the bottom line price of any SEO package.