Tag: URL

How Smart Web Designers Screw Up Your SEO

Many sites on the web are amazing – a real tribute to their designers. Many of these are attractive, functional and compelling for visitors. But look a little deeper and we see a consistent problem with search engine ranking possibilities across many sites. The snazzy site’s creators are good at their job. Their job is site creation. They also generally think they understand site prioritisation but screw up their clients SEO such that the search engine optimisation effort is multiplied through re-work and necessary architectural changes. The main issues are URL manipulation, duplicate content and a serious downside of popular shopping cart software products. Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URL’s that have desirable search engine clout. The Cause Leading to the Effect. Since people in business generally have a skill base that doesn’t include web site design, they dip into the sizable pool of inexpensive web creator talent around. They’ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure with amendments and changes. And start a PPC campaign. And realise that the cost of the PPC campaign is about the same as their premises rental at their high street but with a huge cost increase at Christmas time. And realise that now they have two landlords – their High St premises owner and Google (and/or Yahoo, MSN, etc-). Or, they realise that whilst they thought that with their new online company the web would be free, they, like their real estate counterparts, have an expensive landlord of the search masters, led by the -benevolent’ Google. But no matter – just have to wait a while until the organic results show their site highly through the efforts of those clever people that created this great site – just wait a few weeks- months- years. Here’s why it’s going to be years- decades… never. And here’s how to make it, realistically, a few months.

Unfriendly URL. The URL problem is not limited to the use of shopping cart software like OS Commerce and others that make use of session ID’s, although they are default offenders. Some web design companies compound the problem with the use of session ID’s apart from their shopping cart software, or use -cart created’ session ID’s throughout their design. Session ID’s are a handy means of keeping state and identity across several pages for a particular user’s sequence of pages within the domain per session. The main fully featured shopping cart – OS Commerce – which is free and hence attractive – appends a session ID to every page. The ID is unique to every user session (so if the user closes the browser and re-starts a session on a site the ID will be different). See an example of this with naturalfigures(dot)co(dot)uk. Go to any category and see the session ID appended. Now close the browser and open the same URL again – note that the session ID has changed for the same pages selected. What’s the problem with this? When the Google bot or any other SE’s bot comes along to examine the page – it sees the page with appended session ID and indexes the page. Then the next time it visits the page it lands on the same page and sees the same content, but this time for a different apparent URL – which is the same URL with a different session ID appended. What’s this? Duplicate content! Most web designers have little understanding of why this would ever be a problem.

A similar issue of duplicate content exists with the way that most web designers have internal links to some start file like index.htm. Back to the home page? Go to thedomain/index.htm. But this is the same content as thedomain.com. But there-s more. Not only are these pages the same, but also http://thedomain and http://www.thedomain are also the same content. To demonstrate the SE’s viewing this as different, try it with xe(dot)com and note the different PageRank scores. It’s easy to fix these problems, it’s just that web designers are generally oblivious to the problem.

Site Redesigns, Wasted Pages. Occasionally, like your living room, the site needs an overhaul. Or it could be that some web designer believes that the way to higher ranking for their client is to redesign the site because they’ve heard that page names should have hyphens, not underscores, or that page names shouldn’t have hyphens but should have underscores (it doesn’t matter a hoot). In the redesign – many web designers destroy any search engine clout currently enjoyed and end up with a negative affect for the site. Oh well. At least it looks much nicer after the redesign.

What are web designers missing? As SE’s traverse a page they analyse it and index it assuming it doesn’t offend them in some way (cloaking, dup content, redirects defined in the wrong way, etc.). It’s indexed. Got that? Indexed. That is, the page – referred to by its URL – now exists in some database patrolled by Google’s armed guards. When web designers change a site design and invent new page names without properly redirecting from the old page, Google see another shiny new page – note that it has exactly the same content as another on the same domain they already have indexed – and index the new page too. Only now the site is devalued in the eyes of the search engine because it clearly duplicates content. This is not anywhere near as serious as duplicate content across distinct domains, but is still a red flag when seen within a domain. But wait – it’s not duplicate content! The old page has been changed – sure – it still exists because there may be external links to it – but there are no internal links to the page – it’s been replaced by the new page. But did anyone tell Google about that? What?! How do you tell Google about anything? By a properly defined 301 redirect in the htaccess file. Hmmm. Try that on your web designer – if there’s the slightest questioning lift of eyebrows – run. But the problem doesn’t end there; since this is now a new page, it doesn’t have the establishment of the old page. The SE doesn’t know it’s a replacement, it just thinks it’s a new page, something that has to earn it’s place through time and new internal and external links. The htaccess 301 redirect resolves all this.

The Solution. A popular web presence is no longer the breeze it used to be. Everyone flocks to the web – but how do the SE’s sort out the wheat from the chaff? The solution to this and much more is the design of pages from the start with SEO principles in mind. But this has become a buzz-phrase. The web designers need to understand how search engines see pages as well as how humans see pages. Let’s face it – if SEO’s designed all the web sites it wouldn’t be pretty. Both skills are needed. For proof of this see the site cited in the bio box for this article – as site which to prove an SEO point is distinctively un-pretty. But the SEO’s have the upper hand. They know they aren’t designers and they know they need clever artistic designers to build something that is not just functional but also attractive. The converse is not generally true. Web designers in general don’t really understand search engine optimisation – despite their sales people’s sale oriented claims. They think they know the SEO science.

We’ve yet to find a web designer who does.

Bio. By Baron Turner of TurnerDow Search Engine Optimisation. There’s Only One High St Now! Be on it with TurnerDow SEO

Ten Essential Tips Ofr Delivering Successful Seo

tips for effective SEO:

Tracking

Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.

Build great design

To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:

Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download

Write effective Title tag on the page

Arguably the most important ranking factor for effective natural SEO is the title denoted by the – title – tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.

Body text

On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don’t rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page

Domain and the URL

Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.

H1, Bold, Italics

You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.

Anchor text

Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.

Write fresh content

Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it’s old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.

Linking

Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:

See: www.barracuda-digital.co.uk/linkbuilding

Page submission

Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.

Learn the Basics of Web Techniques in SEO

SEO companies in India are getting accolades in all over the world due to its impressive expertise in search engine optimization. Every business is now looking to improve their website page ranking because the trade war is getting hard gradually. The invention of fresh web techniques is making the SEO more interesting for webmasters. But before this, web owners equally face hard test when they begin search for the best SEO Company in India. The important factor is the lack of skill and its dissimilar attributes. Almost everyone knows about the SEO, but very few of us know enough about its attributes. Even domain holders himself is not aware of the fundamentals of SEO; it is very difficult to find a good SEO company in India. So, read more about this important topic for better business campaign- SEO (Search Engine Optimization) SEO is the process to make the website gain ranking in search engine results. It is a job to build the site search engines friendly. Even the best website may not be search engine friendly. If a great website is not visible in top search engine results, then, why to do huge investment for creating the website technically strong. SEO is divided into two categories- one is Off page SEO and second is On page SEO. Both have dissimilar identity. Proper balance in both is must to get positive and desire results. Off Page Search Engine Optimization for the website During SEO program, it also involves the skills of web masters as the page requires information of web development and changes are made in various depart such as headings, Meta tags, sub headings, Meta description, site maps, URL structure, web content, image placement and internal links etc. Though, updating the web content is a good idea and makes changes in web content such as descriptions and Meta tags. The significance of keywords always changes. A collection of keywords that seems effective today may not be so after few days or months. Afterward, check out the track of keywords regularly and focuses on those keywords which are delivering good traffic. Dont change the targeted keywords too frequently unless you get satisfactory result for the targeted keywords. Even, the SEO plan takes time to bring out results, so search smartly to hire the best SEO Company in India. On Page Search Engine Optimization for the website On page is the advance part of SEO plan and it requires constant efforts. On page SEO is a matter of different activities containing sitemap submission, search engine submission, directory submission, blog creation, article submission, press release submission, forum postings, bookmarking, promotion through social networking sites, etc. Dont give a single break of week as it may destroy your previous effort. The achievement of SEO process based on the correct valuation of rivalry, future tendencies, website examination and moral white hat performances. A bad SEO company may offer you low price to attract the contract but it may use unprincipled black hat performances to produce results that affect you in long run. Choose smartly and go ahead like a history maker. Ansuman jena is a search engine optimization expert working for a seo company in bhubaneswar SEO company USA that provides high quality services.seo services bhubaneswar He has profound knowledge of various Internet marketing techniques. His company offers the best online reputation management services to boost and maintain your web popularity.for more information visit[www.seokite.in]

seo packages Best Seo Services Seo Business Cheap Seo Services

Web business is a paradox. On one hand, it’s ridiculously to start a business and it’s also extremely cost effective. On the other hand, reaching success can be brutal if you don’t understand how traffic works. Search engine optimization is the key to making your web site accessible to your potential customers. Continue reading to find some amazing SEO tips and techniques which you can’t find anywhere else./p>

Spiders cannot read session ids and dynamic language very well, so remember that when making URL names. Meaningful URLs and relevant keywords make it easier for the search engines to read your pages. This means your website has a better chance at higher visibility.

A product feed is an effective way to grow your client roster and attract a larger number of visitors to your website. Such feeds provide detailed information about your offerings, such as pictures, descriptions and prices. Submit them to major search engines and shopping comparison sites. Add an RSS feed icon on your site or blog, and suggest to readers that they should subscribe to your site’s feed for all of the latest updates.

Creating a site map can really have a positive impact on your business, as search engines are able to index your pages more easily. A site map, or navigation bar, will let the search engines know about a given page from every other page on your site. Even if your website is just a hole in the wall compared to giants like Amazon, a site map does wonders for your search engine optimization.

To increase your search engine ranking, include written transcripts of any audio and video content on your site. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

Before beginning a website, research information about your keywords. Wisely choose which keywords to use on your website and in your titles. This allows you to know what potential visitors are looking up in your category. To boost your search engine rankings, make sure these key items are highlighted throughout your site.

Web sites most likely to have the most traffic are those that show up in the first few pages of search engine results. Use the tips you just read to help attract visitors to your website or your blog. Optimizing your site or blog can do a lot for your business.

Mobile marketing. is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences.

Free Article Directories – Submit Free And Get Seo Benefits.

It was so often that it is almost a clich, said the content is king on the web. Reached the top in your niche to continuously relevant, high quality material while updating your site with the original, free article directory will help many articles with valuable content. This ensures that you keep generating backlinks to your website and increase your Page Rank. The growth of the readers as people realize that you begin to create good quality content to keep.

If you are reading an article (or bum) marketing materials of the market is at least part of your marketing strategy or. Good on you! This is a great way to get more people to your website Sun The search engine optimization (SEO) is to say that you do your title and put keywords in titles and have heard bla bla bla about the company, perhaps. This is all well and good if your niche is little or no competition, but that’s usually not the case. Do not get me wrong, I do believe in SEO. It will do wonders for your site (it is for me), but it only gets you to first base. I do not know about you, but I hit a home run or better yet, that a Grand Slam!

Writing quality articles and submitting them to free article directories get a jump on the Grand Slam in the vicinity. Do not write articles for you. Ghost writer, a charge on your keywords for article is based, to write a lot. Fee is usually a 500-word articles for $ 12 and it is unique to your keywords, optimize content. Good stuff, right? Absolutely! PLR content that is “unique”, as announced just using materials with a handful of people to use because of the handful of people who probably changed the way thousands in no time is flat. It takes little effort to provide a quality writing papers and winning is too much, it is very clear.

First major article directories, submit your article for people like EzineArticles. At least one third may write your article and submit articles as little maximum directory. The reputable article directories your articles that you can hold in your members look at statistics. These statistics include how many times your articles viewed and how often the URL is clicked in your resource box. URL on the number of clicks by the number of ideas and multiply the result by 100 to give you a basic conversion percentage. They want the conversion rate of 10% or better.

Some free directories to your resource box you can anchor your keywords link to allow. You can submit your article on maximumarticles fast and quick. Maximumarticles is leading article submission website.

Free Domains Registrars

Are you developing a website, but dont have the resources to shell out some money for a domain? These free domain providers may help you when starting up with a new site. Its recommended to use a top level domain, e.g. .com or .net, to achieve the best ranking in search engine results, having a easily memorable address as well as developing consumer trust. People are more likely to buy something from a paid web domain than a free one. Once your site becomes somewhat popular, you should upgrade to a paid top level domain right away!

Without further delay, heres the list of all free domain NICs:

.tk
Features: DNS/Nameserver support, URL forwarding, Email-only forwarding, URL shortener

.tk is the official top level domain of Tokelau. dot.tk allows you to use your own DNS settings compatible with decent web hosts. With proper DNS set up, the domain acts like a real domain which is not the case with URL redirections. .tk also allows email-only forwarding (TK Mailias domains). Additionally, you can also use .tk as an URL shortener, like bit.ly. All free domains comes with the sole restriction of a minimum of 25 visitors per 90 days. Paid domains does not have this restriction. However, .tk domains have earned quite a bad reputation on the internet, used to be known for malicious sites and spam sites. On the bright side, .tk is a top level domain, which is better for SEO than the non-TLD free domains. You can register an unlimited number of domains with one account.

Pros:

-Top-Level domain

-Nameserver and DNS support

-Email forwarding

-URL shortener and forwarding

-No domains registration limit

Cons:

-Inactivity limit
-URL Forwarding sites are ad-supported

.co.cc

Features: DNS/Nameserver support, URL forwarding

.co.cc is an another popular free domain registrar. Unlike .tk, .co.cc is not a top-level domain. Your domain will be a subdomain of co.cc, e.g. example.co.cc. This domain provider offers DNS and Nameserver support for the advanced users and URL Forwarding for the more basic user. One limitation is that free accounts can only register 2 domains maximum before being asked to donate for more. Some domains can not be registered freely, they include popular domains and trademarked domains like facebook.co.cc. Business domains must pay when renewing, after the initial 1 year have expired.

Pros:

-Nameserver and DNS support

-URL forwarding

-Not ad-supported

Cons:

-2 Max Domains

-Longer Domain Address

-Domain not free for business use

.cz.cc
Features: DNS/Nameserver support, URL forwarding

.cz.cc offers pretty much the same features as .co.cc. Its not as popular as .tk or .co.cc, so more domain addresses may be available for use. You can register 5 URLs with one account.

Pros:

-Nameserver and DNS support

-URL forwarding

-Not ad-supported

Cons:

-5 Max Domains

-Longer Domain Address

.co.tv
Features: DNS/Nameserver support, URL forwarding

Again. very similar to co.cc and cz.cc. Has support for DNS(CNAME,A,MX, ZONES records), nameservers as well as url redirection. 3 domains max. with one account.

Pros:

-Nameserver and DNS support

-URL forwarding

-Not ad-supported

Cons:

-2 Max Domains

-Longer Domain Address

.uni.cc
Features: DNS/Nameserver support, URL forwarding

Similar to co.cc. Unlimited domains per account, but you must put a banner linking back to uni.cc on the homepage.

Pros:

-Nameserver and DNS support

-URL shortener

-Not ad-supported

-Unlimited max. domains

Cons:

-Banner on homepage

-Longest Domain Address

.co.nr
.co.nr is less feature packed compared to its competitors. Theres no Nameserver and DNS support and you must put a link back to co.nr on the homepage.

Features: URL Forwarding

Pros:

-URL redirection

-Not ad-supported

-Unlimited max. domains

Cons:

-Link-back on homepage

-Longer Domain Address

-NO Nameserver and DNS support

-Inactivity Limit

-25 Max domains

Please note that none of the above registrars allows illegal and pornographic material.

smartdots.com and iz.nu are other free domain sites worth looking into, Ive never tried it and wont include it here.